The Directorate carried domestic coffee consumption campaigns at University of Eldoret.

from 12th to 14th September, 2019, Moi University from 18th to 20th September, 2019 and Kenyatta University from 30th to 31st January, 2020. The main objective was to sensitize the youth to develop a coffee drinking culture to enhance value addition of coffee to expand the domestic market of Kenyan coffee.